A small team working across reproductive epidemiology, laboratory science, data science, and public health — alongside the lived expertise of birthwork and business strategy.

Jennifer J. Adibi, ScD MPH

Founder & CEO

Ellen McDevitt, MBA

Marketing, business strategy

Jennifer trained and worked in academia as an epidemiologist, reproductive biologist, and environmental health scientist for 25 years at leading institutions — Columbia University Mailman School of Public Health, Harvard T.H. Chan School of Public Health, UCSF, and the University of Pittsburgh. Her NIH grant funding ran out in late 2024. In the two years that followed, she worked across education, civic life, and small business — adjunct faculty, U.S. Fellow (and now Affiliate) at the University of Helsinki, life sciences education consultant, substitute teacher, property manager, Airbnb host, Judge of Elections — while the idea for PEEK took shape. In 2026, she completed a bootcamp in entrepreneurship and joined Ascender Pgh, a non-profit incubator, to build it.

"When I work on PEEK, I feel the flow. This is the thing that connects my dots as a scientist, a woman, a mother, a creative person, a humanist, a member of the maternal and reproductive health community, a foot soldier in building the future, and a lifelong student."